In the first article of this series, we set a fundraising goal of $100,000 using a major gifts (personal visit) strategy for our hypothetical nonprofit. Step two is recognizing that in addition to money, your time is also in limited supply. You can only call, cultivate and meet with a limited number of prospective donors in a day, week or year. The number you need to know in creating a major gifts table is 38,… Continue

Like any other profession, major gift fundraising comes with its own set of tools. Before a major gift fundraiser raises a single dollar for their organization, they need to equip their fundraising toolbox with the right tools to succeed. The fundraiser’s toolbox contains the fundraising goal, a major gift chart, a list of prospects, a team of volunteers, a case statement, and a fundraising budget. In this six part series… Continue